Work highlights
Content creation
Leonardo Drew at South London Gallery
As part of the wider exhibition campaign, I created a viral video for artist Leonardo Drew: Ubiquity II that reached over 1 million viewers and grew the gallery’s social media following by more than 10,000 new followers.
Video production
Press and influencer campaigns
Hew Locke’s Tate Britain Commission
I led on the communications campaign for Hew Locke: The Procession at Tate Britain, a major new commission exploring themes of migration, empire and identity. The campaign secured extensive national and international coverage, including features and reviews in The Guardian, Financial Times, The Art Newspaper and ARTnews.
Tate Reframed
During lockdown, I collaborated across teams on the communications campaign for Tate Collective’s music-video series, collaborating with Universal Music Group.
Influencer campaigns
At South London Gallery I have developed new relationships with influencers and content creators through exciting events, activations and paid campaigns.
Partnerships and collaborations
Throughout my career I’ve seen the benefit of working with like-minded organisations on partnerships to help engage with new audiences and platform our work collaboratively. I’ve worked with brands including Flock Together, Art Review, BRICKS Magazine, Polyester Zine, Artsy and New Curators.
And more…
South London Gallery New Online Shop
As part of the Bloomberg Digital Accelerator Program, I led communications for the launch of the new online shop. I streamlined product launches across digital platforms and have driven increased online purchases. I advised across departments on eCommerce strategy and collaborated with external developers to optimise user experience and implement best practices.
Kettle’s Yard Reopening Campaign
I worked on the internationally reaching opening campaign for the new Kettle’s Yard in 2018, coordinating across press and digital channels and collaborating closely with community teams and artists.
Leonardo Drew Audio Guide
I produced an audio guide for the Leonardo Drew: Ubiquity II exhibition at the SLG, working closely with curators and the artist to create the content.
Who’s On It
I worked closely with the SLG’s Youth Collective on marketing a gallery takeover, collaborating with a student film crew to capture the event and delivering a highly targeted campaign aimed at engaging a young local audience.