"Even over on Instagram, one of the hardest channels to crack for non-visual and small businesses, there are examples of entrepreneurs thinking outside the box to grow massive audiences. Like the “Doors of Dublin” account which sits just shy of 20,000 followers. Started by Writer Eleanor Costello who, in lieu of any visual products of her own, went out and used someone else’s."
"One of our all-time favourite Dublin-based Instagram accounts has to be @thedoorsofdublin – an account dedicated to all of Dublin's wonderful doors!
It might sound a bit bizarre... but have you ever strolled around this city, seen a door and just thought, "damn, that's one hell of a door".
Well, Eleanor Costello was clearly thinking something along the same lines when she started the account which now has well over 20,000 followers."